Music videos have a big part to play when it comes to making revenue, they play as part of the marketing strategy to help promote the artist or band. Creating a music video gives the artist a chance to develop the song into a story and communicate with their audience. Watching music videos can also be entertaining as it adds a face to go with the song. It also increases sales as it allows fans to experience an artists music in a different way.
Labels also benefit from music videos as they help to promote the company and feeds them more income. Watching music videos can also be entertaining as it adds a face to go with the song.
Purpose of a music video
Purpose of a music video
- To raise awareness of the artist and the music track
- Promote the artists other talents i.e. dancing or playing an instrument.
- Help share the narrative of the song
- Promote the artists style and image
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