Three main categories of music videos

Performance-based

This category of music videos are generally more centered around the artist than the others. Performance videos normally consist of the artist performing their song. This type of music video is very popular among the rock genre, as a lot of the time you can see them on stage playing there instruments. 

e.g. Green Day - American Idiot

Link:https://www.youtube.com/watch?v=Ee_uujKuJMI


Narrative

The narrative genre consists of 3 different types

• Illustration - This is where the narrative of the music video corresponds with the lyrical content of the song
• Amplification - This is where the narrative maybe slightly influenced by the lyrical content, however it may use different themes to represent the songs feelings.
• Disjuncture - This is where the narrative has a limited relationship with the lyrics.  

e.g Imagine Dragons - Roots   

Link:https://www.youtube.com/watch?v=PscXGpsF3dY



Concept

Concept based videos rarely have a story line and have little relation to the lyrics of the song. Concept music videos often stand out as they are unique and memorable. This is because it doesn't have to make sense to the viewer, its purpose may be to make the audience think.

Two types of concept music videos;

• Thematic - Based on a theme depending on the genre
• Symbolic - Contains lots of symbols to create meaning. For instance lighting is often used to suggest a mood or emotions.

e.g. Pharrell Williams - Happy

Link:https://www.youtube.com/watch?v=y6Sxv-sUYtM