Intertextuality is where popular cultures or media texts are referenced to in different media texts. Directors use previously existing texts because they are recognisable to the audience.
Imagine Dragons - On Top Of The World
In this music video there is a clear reference to the famous image of The Beatles crossing in 1969. This is a very small clip in the video, but is there to catch the eye of the audience for humorous effect.
Robbie Williams - You Know Me
Robbie Williams - You Know Me
In this music video Robbie Williams is dressed as a white rabbit in a brown suite, with the location being very easily to relate to 'Alice in wonderland' which is a very famous story with a number of films. There are constant references to it ranging from Robbie's costume of a rabbit with a cane just like the rabbit in the story. The biggest reference was to MGM's famous lion credit, which instead of a lion had a rabbit.
Taylor Swift - Love Story
Link:https://www.youtube.com/watch?v=8xg3vE8Ie_E
This song contains various lyrics from Romeo and Juliet such as "pulled out a ring and said marry me Juliet". Similar scenes that viewers will be able to link to Romeo and Juliet through the use of scenes like the castle, the wood and a ball. Romero and Juliet is a love story which is known universally, through referencing to this love story this video is reaching a wider audience to familiarise with the song.
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